J▲COB DΞRUMS

creative
me@jacobderums.com@derumsjacob

Seasonal Program Guide

The Seasonal Program Guide provided print means to advertise the programs and classes at the different parks and recreation centers in Lee County. Lee County is home to a large senior population with whom print material was highly effective. I designed and compiled the program guide twice-yearly in-house, using a local web-print press company to publish it. On top of creating the unique and eye-catching design, I coordinated with the different park staff members to compile all their programs and descriptions to communicate within the publication effectively. Once printed, I distributed the magazine through our existing contact points with the public in the county (reception areas, parks, libraries, etc.) and a managed network of private and non-profit businesses who partnered with us to help raise public awareness of our programs. Below are three sample editions of the publication produced during my time with Lee County Parks & Recreation (click each thumbnail to open):